Using Personal Training to Market a Health Club

Health clubs are becoming big business and more competitive. This is mainly down to the need of the populace to combat obesity, especially in young people, which is on the rise, and the plethora of messages about the importance of exercise and following a balanced diet. The need to look good is also a contributing factor. The markets and the ways to market a health club are numerous, but by using personal training, is a method often adopted.

One advantage of personal training has over other health club related activates such as free weights, exercise machines and classes such as aerobics, is that personal training, offers a holistic approach to health and well being, and is not just a facility for fitness.

Health club programmes and activates are fine for what the do, but they cannot offer advice, explain concepts, or answer questions on health and fitness that a personal trainer can. They can also devise specialised exercise programmes to the individuals need and wants.

As personal training caters for the general populace, which ages between 18-50, there is a huge scope for potential clients to join a health club. Providing they are considered to be healthy, or free of disease that affects the ability to perform exercise, then there is no reason why a personal trainer cannot practice the five components of personal training, which are: Muscular strength, muscular endurance, body composition, cardiovascular endurance, and flexibility.

Perhaps the best reason to market a health club by using personal training over other facilities on offer is the ability of the trainer to motivate and inform the client. What are the reasons that stop people going to a health club? Or being a member of one for very long? Is it other commitments and activities seem more appealing? Loss of interest? The thought that at some point the exercise will inevitably become less enjoyable?

A personal trainer offers one on one coaching with a client, and this enhances the experience of exercise. As the relationship develops between trainer and client, breaking that training session becomes that little bit harder, and coupled with strong advice and encouragement, makes it easier for a client to reap the benefits of exercise. This in turn gives the client motivation, and makes them a potential long tem customer, which in turn, leads to more profits.

Clients like to feel that the person teaching them has a qualification in the subject, and personal training is no exception. Ideally, the personal trainer will also have a qualification in CPR too. This has an additional bonus meeting insurance demands and bringing down premiums, as well as presenting a better image to clients with certificates on display.

The Ultimate Fitness Center Health Club Management Software

A big part of owning and operating a fitness health club is managing many business activities and your member contacts.

The more efficient you can operate all your business, employment, and member activities and contacts, the less time you need to spend with administrative tasks and more time providing value to your members.

Technology in the form of fitness health club management software can help you do this tremendously.

The number of activities that go into running a successful fitness health club are many and diverse. You deal with memberships, class schedules, private personal training schedules, customer service, retail sales, inventory, credit card processing, payroll, employee management and more.

The problem with many fitness center software programs

Many fitness center software programs merely offers solutions for a small set of business activities. For example, there is a lot of scheduling software out there – but that’s all it does – it schedules. Likewise, there is a ton of e-commerce software available – but it only offers defined e-commerce services.

What you end up with is a jumble of software applications that aren’t integrated to work as one integrated software solution to manage your business.

An alternative is getting health club management software that is an all-in-one business management solution so many of your business activities are integrated seamlessly in one software program.

The ultimate feature set to have in any health club software includes the following:

Swipe Card Technology

Members can self check-in or hand a swipe membership card to your staff who enters you members into the system.

Software Type

Web-based. This means you access the entire software service on the Internet. It’s also known as “cloud computing”. You don’t have to host or download the software. This is by far my preferred type of software.
You can access your entire fitness center software program anywhere you have access to the Internet.

Membership Management

All members’ (and prospective members’) data is stored in a central database you can access through the Internet. From this member data you can launch your marketing campaigns, send appointment reminders, payment reminders, offer deals, etc.
The great aspect of one central database for your members is you don’t have to juggle multiple lists. You can take care of all your member management in one central database location.

Scheduling Capabilities

You need to be able to easily load your class schedules on your internet. The schedules are revised in the scheduling software – not your website. Your website simply pulls the info from the scheduling software. No more having to have your webmaster update your schedules.
Members have the ability to self-book personal training appointments online (and pay online as well).
Automatic e-mail and text messages can be sent to scheduling members (cut down on no-shows).
Manage your employee schedules in the same scheduling software (different schedule of course). This includes personal trainers, sales persons, reception, and class instructors.

Retail Sales and Credit Card Integration

Most gyms earn more money with a retail shop. After all, you have traffic, you might as well offer items they want.
Get software that makes it easy to integrate your sales and includes credit card processing capabilities on the computer system. This makes inventory management and financial reporting very easy.
Moreover, you want to be able to easily track which members buy certain items. This is excellent information to have when it’s automatically generated.
A must-have is the ability to sell retail on your website. Why not generate more profits from your already built website?

E-Mail Marketing

This is one of the finest (yet often disregarded) features you need. From your member and prospective member database, you can launch customized e-mail and text messaging marketing campaigns.
E-mail marketing is so powerful, yet far too often under-used or ignored. Arguably, the biggest asset of your fitness center is your membership list. If you aren’t integrating e-mail marketing, you are missing out.

Employee and Payroll Management

Get software that also integrate employee and payroll management including employee time-keeping online.
The right software can track all the different pay rates, including commissions, flat rate teaching fees, hourly rates, etc.

Sell Memberships and Gift Cards Online with E-commerce

Give people the option to simply buy a membership from your website.
Or, create membership packages.
Or, offer gift cards (perfect for attracting new members).
Or, offer referral incentive gifts.