Using Personal Training to Market a Health Club

Health clubs are becoming big business and more competitive. This is mainly down to the need of the populace to combat obesity, especially in young people, which is on the rise, and the plethora of messages about the importance of exercise and following a balanced diet. The need to look good is also a contributing factor. The markets and the ways to market a health club are numerous, but by using personal training, is a method often adopted.

One advantage of personal training has over other health club related activates such as free weights, exercise machines and classes such as aerobics, is that personal training, offers a holistic approach to health and well being, and is not just a facility for fitness.

Health club programmes and activates are fine for what the do, but they cannot offer advice, explain concepts, or answer questions on health and fitness that a personal trainer can. They can also devise specialised exercise programmes to the individuals need and wants.

As personal training caters for the general populace, which ages between 18-50, there is a huge scope for potential clients to join a health club. Providing they are considered to be healthy, or free of disease that affects the ability to perform exercise, then there is no reason why a personal trainer cannot practice the five components of personal training, which are: Muscular strength, muscular endurance, body composition, cardiovascular endurance, and flexibility.

Perhaps the best reason to market a health club by using personal training over other facilities on offer is the ability of the trainer to motivate and inform the client. What are the reasons that stop people going to a health club? Or being a member of one for very long? Is it other commitments and activities seem more appealing? Loss of interest? The thought that at some point the exercise will inevitably become less enjoyable?

A personal trainer offers one on one coaching with a client, and this enhances the experience of exercise. As the relationship develops between trainer and client, breaking that training session becomes that little bit harder, and coupled with strong advice and encouragement, makes it easier for a client to reap the benefits of exercise. This in turn gives the client motivation, and makes them a potential long tem customer, which in turn, leads to more profits.

Clients like to feel that the person teaching them has a qualification in the subject, and personal training is no exception. Ideally, the personal trainer will also have a qualification in CPR too. This has an additional bonus meeting insurance demands and bringing down premiums, as well as presenting a better image to clients with certificates on display.